Brand Renaissance
What Is Brand Renaissance?
Brand Renaissance is a process that evaluates how your brand is perceived and its relevance to your customers, prospects and employees. Brand Renaissance involves research, interviews and brainstorming that provides a 360-degree view of how your brand resonates with key audiences.
- Marketplace evaluation of current position
- Opportunity identification
- Competition
- Review of messaging and marketing
Who Needs Brand Renaissance?
Any company that is unsure of its perception in the marketplace, particularly those that are going through a period of change, can benefit from the Brand Renaissance process. The process can provide valuable third-party validation from an objective source for companies or investors.
- Companies with tired brands or that are expanding into new markets
- Companies or departments that wonder if their sales and marketing are effective
- Small companies looking for funding – are we on the right path?
- Holding companies and VCs that need insight into a target company’s brand value
What Are the Deliverables?
The report you receive will focus on the gap between the image you want to portray and the actual perception of your brand. It includes an executive summary, a distillation of the research findings and recommendations. In addition, you will also receive interview transcripts.
Clients find that the insights into how to reposition or refresh their brand (if warranted) are among the most valuable part of the process. In addition, marketing teams benefit from clearly defined messaging platforms that delineate the gaps between current positioning and the desired brand identity.
