White papers coming soon
HoodWinks: Lynn Hood's blog
Lynn Hood's blog on TechLinks is a great resource for advertising philosophy and pop culture trends.
Press releases
Hood Marketing Solutions Creates Branding for Georgia’s Innovation Crescent
Hood Marketing Solutions Launches Branding Campaign for medDISPENSE
Hood Marketing Solutions launches "Now" Campaign for Ogletree Deakins
Hood Marketing Recognized by Center for the Visually Impaired for Contributions
Hood Marketing Solutions Hires Sara Fleeman as Account Executive
Hood Marketing Solutions Creates Branding for Georgia’s Innovation Crescent
ATLANTA – Hood Marketing Solutions, a full-service advertising agency specializing in life science, technology and business-to-business marketing, has completed the initial branding for Georgia's Innovation Crescent. The Innovation Crescent is both a geographic area and a coalition of more than a dozen counties and entities focused on life sciences and economic development.
"Upon review of four marketing proposals, Hood Marketing Solutions stood out from the rest, having met all six criteria used by our team to select the most qualified candidate," said Lisa Sherman, External Marketing Manager for Economic Development at the Gwinnett Chamber. "For the first time in Georgia's history, a group of communities have built a regional coalition that is marketing the State as a hub for Life Science talent and growth, and Hood worked diligently to assist in realizing this great achievement."
Covering an area from Cobb County to Athens, including Atlanta, the Innovation Crescent Regional Partnership is unique in bringing together groups that often compete for relocating businesses into a unified organization with shared goals and resources. The life science industry is one of the hottest targets for economic development, and the Innovation Crescent Regional Partnership Georgia is leveraging the Work Ready state initiative that has targeted the Crescent for life science training.
"Our first task was to create a logo, and we only had 10 days to create and refine the design because of deadlines for the BIO launch," says Lynn Hood, president of Hood Marketing Solutions. "We pulled in graphic elements of Georgia's peach logo to closely tie the group's identity with that of the state."
The next step was to create a tagline, "Where Life Science Grows." "It was one of those magical times that, if we lived in a comic strip world, a light bulb would have turned on," said Hood. "And there was universal acceptance that this was THE right summary statement for the benefits offered to companies and life science professionals already in the Innovation Crescent as well as those considering a move."
In addition to the logo and tagline, Hood Marketing has developed a brochure and website (www.GeorgiaInnovationCrescent.com). Future marketing activities will focus on building awareness of the advantages offered by the Innovation Crescent.
About the Innovation Crescent Regional Partnership
The mission of the Innovation Crescent Regional Partnership is to accelerate growth through focused education and economic development activities and support the development of life science companies, organizations and institutions located in the Innovation Crescent. Over the past decade, the Innovation Crescent area has quietly emerged as a hub of life science in the Southeast with top research organizations such as Emory University, Georgia Institute of Technology, University of Georgia and Georgia State University; government entities and nonprofits like the Centers for Disease Control, Arthritis Foundation, USDA and the American Cancer Society; and a diverse group of national and international corporations. The Innovation Crescent encompasses rich resources and offers companies, researchers and life science professionals diverse opportunities and a strong base of private and public support.
Hood Marketing Solutions Launches Branding Campaign for medDISPENSE
ATLANTA (june 25, 2008) Hood Marketing Solutions, a full-service advertising agency with a strong specialty in health sciences and results-driven marketing that builds brand and generates sales, has launched an integrated marketing campaign for Atlanta-based medDISPENSE as the company sets its sights on new vertical markets.
medDISPENSE, the first company to make automated medication dispensing needs affordable for the smaller hospital, is now looking to enter specialty hospitals while increasing its presence in the smaller hospital segment.
“We looked to Hood Marketing because of their know-how in highly targeted branding, depth of experience with medical devices and their business-to-business portfolio. medDISPENSE has a lot of potential in these new markets and we think our partnership with Hood will help take us to point B,” explained Bill McClintock, owner and founder of medDISPENSE.
The campaign is launching this month with new advertising and will continue to run throughout the year. Components of the brand update include new graphics and messaging, public relations support, lead generation, print collateral, tradeshow support, journal ads and an updated website.
“medDISPENSE has successfully carved out a niche among much larger competitors, and we’re thrilled to work with their dedicated team,” said Lynn Hood, President of Hood Marketing Solutions. “We’re leveraging our extensive background in business-to-business, healthcare and medical devices to assist medDISPENSE reach a new level in marketing, supporting the company’s brand quality and industry thought leadership.”
About medDISPENSE
medDISPENSE has provided affordable automated medication dispensing solutions for value-focused hospitals and other healthcare facilities since 1998. Combining an easy-to-use cabinet and highly intuitive software interface, medDISPENSE products are used at more than 500 sites nationwide. Facilities that use medDISPENSE are able to access needed patient medications 24/7, even when pharmacists are not on duty, while protecting against unauthorized access
Hood Marketing Solutions launches "Now" Campaign for Ogletree Deakins
ATLANTA (January 15, 2008) Hood Marketing Solutions, a full-service advertising agency with a reputation for results-driven marketing that builds brand and generates sales, has launched a new national ad campaign for Ogletree Deakins, one of the largest labor and employment law firms in the U.S.
The campaign, dubbed “Ogletree Deakins. Now.” is a multi-part ad series currently running in print and online media outlets to promote the benefits of working with Ogletree Deakins. The dynamic new ad series launched in November and will continue through 2008. The ads are featured in national law and human resource publications as well as the Wall Street Journal and local business publications that support the firm’s 33 current locations.
The campaign messaging emphasizes the need for expert assistance at critical decision points related to labor and employment law matters. This is reinforced by stop-action photography and the “Now” headline.
“Our four-year relationship with Hood Marketing Solutions speaks to their tremendous level of service, talent and professionalism,” said Joseph Beachboard, a shareholder with Ogletree Deakins, who chairs the firm’s client services committee. “The new campaign is highly focused on our proven expertise in every area of labor and employment law and the benefits it offers to management.”
“By emphasizing the moment of decision in the campaign, we illustrate the need to involve experts at crucial times within a corporate organization,” said Lynn Hood, president of Hood Marketing Solutions. “We believe the ads will strengthen Ogletree Deakins’ brand while educating business people about the scope of their services.”
About Ogletree Deakins
Ogletree Deakins is one of the nation’s top three labor and employment law firms, representing management in all types of employment-related legal matters. The firm has more than 400 lawyers located in 33 offices from Miami to San Francisco. In addition to handling labor and employment law matters, the firm has thriving practices focused on business immigration, employee benefits, and workplace safety and health law. Ogletree Deakins represents a diverse range of clients, including more than half of the Fortune 50 corporations in the U.S.
Hood Marketing Recognized by Center for the Visually Impaired for Contributions
ATLANTA (July 18, 2007) Hood Marketing Solutions was honored by the Center for the Visually Impaired (CVI) for more than six years of pro bono marketing support. The agency was one of only three organizations to receive the “Helping Hand” award at the annual meeting of the CVI Board of Trustees on May 15th.
Hood Marketing is a full-service advertising agency with a reputation for results-driven marketing that builds brand and generates sales.
“Every day we are reminded of the wonderful work that Hood Marketing has done to build CVI's visibility and brand – our great logo, excellent publications and plans for the future. Much of our success is related to your helping us create our brand,” said Subie Green, executive director of CVI.
“Looking at our community, you quickly realize that we have so much, but there are so many people in need. By working with CVI, we are able to give back to the community and help one of the most trusted and respected non-profits in the region,” said Lynn Hood, President of Hood Marketing Solutions. “We feel honored to be able to help them accomplish their mission.”
Hood Marketing created CVI’s logo and guided its usage, produced collateral and annual reports, formulated and executed all marketing materials for the Center’s True Blue Do fundraiser, developed a radio and print campaign for the low vision clinic that will roll out in June, and is currently helping brand CVI’s low vision store, VisAbility, that will open later this year.
About CVI
The Center for the Visually Impaired offers essential services to infants, children, adults and seniors. For many, the Center is a lifelong resource. Through vision rehabilitation, independent living skills and support networks, people of all ages who are blind or visually impaired reclaim their independence.
For more information about CVI or the VisAbility Store, call 404-875-9011, or visit www.cviatlanta.org.
Hood Marketing Solutions Hires Sara Fleeman as Account Executive
ATLANTA (July 18, 2007) Hood Marketing Solutions, a full-service advertising agency known for results-driven marketing that builds brand and generates sales, has added Sara Fleeman to its team as an Account Executive. Sara’s role at the agency will focus on sales, relationship management and account service.
A native of southern Indiana, Sara graduated from College of Charleston in South Carolina and worked in sales and account management and customer relationship management with business-to-business companies prior to joining Hood.
“I joined Hood because they have a great reputation in the advertising community, and they do fantastic concept and design work for their clients. It is a company that I can be proud to work for,” said Sara of Hood Marketing Solutions.
“Sara brings with her an outstanding track record of sales and account management achievement, specifically in business-to-business markets, which is largely our client base. We think she will be a great addition here,” explained Wayne Hood, CEO of the agency.
