Archived press releases
GBP Names Melissa Wendt Emerging Leader of the Year
Hood Marketing Expands Client Base with Projects for Fiderion and TrainingPros
Hood Marketing Solutions Engaged By Engle Martin & Associates, Inc.
Hood Marketing Solutions Assists Lancope with StealthWatch Product Launch
Veteran Health Science Agency Hood Marketing Hired by Aktina Medical for Branding Initiative
Hood Marketing Solutions To Help Thompson Hine LLP with Grand Opening of Atlanta Locatio
Opportunity Knocks for Hood Marketing Solutions with Branding Work for Online Nonprofit Jobsite
Hood Marketing Solutions Brings Home Bronze Atlanta Marketer of the Year Award
Hood Marketing Solutions Selected for CardioMEMS, Inc. Branding and Product Launch Initiatives
Hood Marketing Solutions Launches New Ad Campaign for Ogletree Deakins
Hood Marketing Solutions Helps Launch Sollage Pain Solutions
GBP Names Melissa Wendt Emerging Leader of the Year
ATLANTA (January 22, 2007) Melissa Wendt, Director of Health Sciences of Hood Marketing Solutions, was named the 2007 Emerging Leader of the Year by the Georgia Biomedical Partnership (GBP).
She was honored at the GBP’s Annual Awards Dinner at the InterContinental Buckhead Hotel. The Emerging Leader of the Year award honors young professionals for outstanding contributions to the success of the GBP’s Emerging Leaders Network (ELN) and the growth of Georgia’s life sciences community. The award winner is selected by a panel of seasoned industry leaders acting as advisors to the ELN.
Mrs. Wendt has eight years of account management experience in medical education and advertising within the healthcare industry. Her experience includes working primarily with biotechnology, diagnostic and pharmaceutical clients in the following therapeutic areas: diabetes management, point-of-care testing, oncology, immunology, cardiology, women’s health, men’s health, home health care, urology, hematology and anti-infectives. Melissa is also a founding member of the ELN and serves as its marketing director. In addition to her service with the GBP, Melissa is also a member of the Southeastern Medical Device Association and Vice President of Membership for the Healthcare Businesswomen's Association.
The ELN is designed to meet the needs of young professionals in all areas of the life sciences. In addition to fostering the growth of tomorrow’s leaders, ELN will provide opportunities for developing industry contacts, mentoring and career enhancement through networking and educational programs.
Hood Marketing Expands Client Base with Projects for Fiderion and TrainingPros
ATLANTA- Hood Marketing Solutions, a full-service advertising agency with a strong specialty in results-driven marketing that builds brand and generates sales, is executing projects for two new clients: Fiderion and TrainingPros. Fiderion specializes in retained executive search and strategic management consulting and TrainingPros is a staffing firm concentrating in the areas of instructional design and training development.
Hood Marketing is developing the theme and creating promotional materials to support Fiderion’s annual golf tournament for clients. In addition to a theme, Hood Marketing will create a dimensional invitation, a follow-up HTML reminder, a welcome kit and an information reference book for attending guests.
“This is our signature event for some of our most valued customers, so it’s important the materials are highly professional and reflect the spirit of the company as well as the tournament. We were confident that Hood Marketing was the right agency for this project, and the work we’ve seen confirms that belief,” said Debbie Buffa, Partner, Senior Managing Director for Fiderion.
Hood Marketing Solutions is assisting TrainingPros in strengthening the company’s existing brand, refining the messaging and updating all marketing and communications materials. In addition to refreshing the company’s corporate identity and business papers, the agency will create a new informational packet as well as website content that will appeal to both TrainingPros’ clients and their talent.
“TrainingPros has been experiencing strong growth as companies look outside their existing resources for expert assistance with human performance initiatives,” said Steven Kapaun, President and Founder of TrainingPros. “We chose Hood Marketing to help us reach the next level in our marketing initiatives, which will include ongoing sales support and relationship nurturing.”
About Fiderion
Fiderion is a leader in retained executive search and strategic management consulting with expertise in financial services, Technology & Operations and marketing. Founded in 2002 as James Norton Partners, the company changed its name to Fiderion and expanded its team to include leading alumni from major search firms such as Spencer Stuart, Korn/Ferry, Heidrick & Struggles and A.T. Kearney. Together, Fiderion brings its collective might to bear on behalf of clients’ human capital challenges.
About Training Pros
TrainingPros is the premier provider of human performance consulting. Unlike other consulting or staffing companies that are "a mile wide and an inch deep," TrainingPros specializes in providing human performance experts who have deep expertise in instructional design, training development, technical writing/editing, organization development, change management, project management and human resources.
Hood Marketing Solutions Engaged By Engle Martin & Associates, Inc
ATLANTA – Hood Marketing Solutions, a full-service advertising agency with a reputation for results-driven marketing that builds brand and generates sales, has been selected by Engle Martin & Associates, Inc. (EMA) to support their aggressive growth through a wide range of marketing initiatives.
The branding and positioning initiatives are designed to reinforce EMA’s position as an industry leader for multi-line insurance claims and to highlight its full suite of services, benefits and extraordinary customer service.
“Hood Marketing’s expertise is allowing us to bring the company’s image into the same league as our reputation,” said Bruce Capps, Chief Operating Officer of EMA. “Hood’s past experience with the insurance industry combined with their ability to quickly learn the needs of our company and the key industry issues has accelerated the execution of projects and brings real value to our relationship.”
Lynn Hood, President of Hood Marketing Solutions said, “Our specialty in helping companies effectively and cost-efficiently reach highly targeted audiences will support Engle Martin’s geographic expansion and penetration into existing markets. It’s very rewarding to be able to support a company that has demonstrated excellence in their field and bring them the recognition they deserve.”
About Engle Martin & Associates, Inc.
Engle Martin & Associates, Inc. is a multi-line insurance claims adjusting company with offices located throughout the United States. The company is staffed with highly qualified and experienced insurance personnel dedicated to quality work and customer service. These professionals understand the complexities of risk management, risk transfers, insurance coverages and effective claim adjustment and management.
Hood Marketing Solutions Assists Lancope with StealthWatch Product Launch
ATLANTA – Hood Marketing Solutions, a full-service advertising agency with a reputation for results-driven marketing that builds brand and generates sales, has added Lancope, the leading provider of Network Behavior Analysis (NBA) and Response solutions to its high-tech client roster.
Hood is assisting Lancope with its launch of the new version of StealthWatch, Lancope’s award-winning NBA product. StealthWatch, recognized as one of the industry’s best network monitoring and security solutions, now offers a comprehensive system that integrates security and network operations into a single solution, making non-integrated systems virtually obsolete.
“This is the second time I’ve undertaken a major branding initiative with Hood Marketing,” said Tim McCormick, Vice President of Marketing for Lancope. “I chose Hood for their branding expertise and on-target project execution, plus they’re responsive and easy to work with.”
The campaign launch is taking place in June and July, and Hood’s branding support includes print collateral, direct mail, tradeshows and sales support.
“We’re very pleased to be working with Lancope and to be associated with such a successful product that leads the industry for innovation, value and effectiveness,” said Lynn Hood, President of Hood Marketing Solutions. “A product launch is always exciting, and we thrive on that challenge – you only launch once, so it has to be right. “
About Lancope
Lancope is the leading provider of network behavior analysis (NBA) and response solutions that defeat zero-day worms, internal network misuse and other anomalies that compromise network integrity. Lancope’s StealthWatch System integrates security and network management technology to reduce network risks and maximize network availability by rapidly identifying, prioritizing and mitigating critical threats, whether new or well-known. Both OPSEC and Common Criteria-certified, StealthWatch was named an InfoWorld 2005 Technology of the Year. Defending the networks of Global 2000 organizations, academic institutions and government entities, StealthWatch protects over 200 enterprise customers, more than all direct competitors combined. Lancope’s Technology Alliance Partners include Foundry Networks, ArcSight, Micromuse, LURHQ and CheckPoint. Lancope is a privately held, venture-backed company headquartered in Atlanta, Georgia. For more information, call 888-419-1462 or visit www.lancope.com.
Veteran Health Science Agency Hood Marketing Hired by Aktina Medical for Branding Initiative
ATLANTA- Hood Marketing Solutions, a full-service advertising agency with a strong specialty in health sciences and results-driven marketing that builds brand and generates sales, is spearheading a branding campaign for Aktina Medical Corporation – a major designer and manufacturer of accessories and treatment systems in the field of radiation oncology.
Deliverables underway include a new graphic identity and messaging platform, a sales brochure for the company’s flagship product, corporate papers, presentation template and print ads.
“Hood Marketing came highly recommended to us by Elekta, which uses Hood for their marketing. We’ve always been impressed with the professionalism and creativity of Elekta’s marketing, and are delighted with the new logo and other marketing support we have received from Hood. They truly understand the needs of companies in the medical industry,” said George Zacharopoulos, President of Aktina.
“We’re delighted to be able to leverage our knowledge of radiation oncology to help Aktina effectively target their audience. Their product is outstanding, and it’s backed by a high level of craftsmanship, innovative design and dedicated customer service,” said Lynn Hood, President and co-founder of Hood Marketing Solutions. “Those attributes make our job easier – plus they’re just a delight to work with.”
Hood Marketing Solutions To Help Thompson Hine LLP with Grand Opening of Atlanta Location
ATLANTA – Hood Marketing Solutions, a full-service advertising agency with a reputation for results-driven marketing that builds brand and generates sales, kicks off 2006 with a new business win from the international law firm, Thompson Hine LLP.
Hood Marketing will be handling all marketing and public relations initiatives for the grand opening of their Atlanta-based office in January. Deliverables underway include an ad campaign to generate awareness of the new location, a dimensional invitation sent to invitees, a unique giveaway, announcements and an ongoing public relations campaign.
Thompson Hine is dedicated to serving a full spectrum of clients in public and private corporations, financial institutions, governments, non-profit organizations, venture capitalists, individual entrepreneurs and members of the life sciences community.
Walt Addison Linscott, partner and team leader of the Life Sciences division for Thompson Hine, will head up the firm’s Atlanta office. Characteristic of Thompson Hine lawyers, his previous industry experience as head counsel for Solvay Pharmaceuticals adds real value to his current position within the firm. Said Linscott, “We chose Hood Marketing because they seemed to truly understand the value that our ‘real world’ experience offers our clients, and were able to translate that into a dynamic campaign to support the Atlanta office.”
Lynn Hood, President of Hood Marketing Solutions, had this to say, “Thompson Hine’s vision and openness to new ideas bodes well for the success of the grand opening as well as their ongoing role in the Atlanta business community.”
About Thompson Hine
Established in 1911, Thompson Hine today is among the largest business law firms in the United States. For the last several years, the firm has been named one of the Best Corporate Law Firms in America (in an annual survey of 2,000 corporate directors conducted by Corporate Board Member magazine). With more than 370 lawyers, Thompson Hine serves premier businesses worldwide. The firm has offices in Atlanta, Brussels, Cincinnati, Cleveland, Columbus, Dayton, New York and Washington, D.C. For more information, go to www.ThompsonHine.com.
Opportunity Knocks for Hood Marketing Solutions with Branding Work for Online Nonprofit Jobsite
ATLANTA – Hood Marketing Solutions, a full-service advertising agency with a reputation for results-driven marketing that builds brand and generates sales, has created an integrated campaign to support the re-launch of OpportunityKnocks.org, the nonprofit industry’s leading national online jobsite.
The first step in laying the foundation for the re-launch was the creation of a dynamic messaging platform and graphic identity. From that, Hood Marketing developed a portfolio of corporate and sales materials.
Sales materials included a multi-wave direct mail campaign consisting of postcards and a dimensional piece. These were sent to non-profit executives and hiring directors in seven top U.S. markets – Atlanta, Chicago, Houston, Los Angeles, New York, San Francisco and Washington, D.C. Hood also developed a print ad campaign running in national, industry-specific publications as well as an online and radio campaign.
One of the most popular items in the marketing campaign has been a series of four door hangers similar to hotel’s “do not disturb” signs. The over-sized hangers are printed in Opportunity Knocks signature lime green and have sayings that pertain to job searches. For job seekers, there’s “I’m not surfing, I’m researching my next job on OpportunityKnocks.org.” Employers can retaliate with a hanger that proclaims, “You can be replaced at OpportunityKnocks.org.”
“Hood Marketing was really on target with the positioning and rebranding initiative,” said Karen Beavor, CEO of Georgia Center for Nonprofits (GCN), which acquired OpportunityKnocks.org in the spring of 2004. “We’re seeing a significant uptick in the site’s visitor traffic and postings since we began the promotional efforts.”
“The Opportunity Knocks re-branding project offered a real challenge,” explained Lynn Hood, President of Hood Marketing Solutions. “We needed to increase awareness of the web-based job site among both job seekers and employers within the nonprofit sector. Plus, we wanted to utilize the existing equity and brand awareness that the site had attained while creating a sense of excitement for the relaunch. We achieved that with high-impact graphics and humorous messaging that shows we understand our audience and their pain points.”
About Opportunity Knocks
OpportunityKnocks.org is the leading online job site that focuses solely on the nonprofit sector. The services offered by OpportunityKnocks.org are fast, easy and cost-effective for both employers and job seekers.
Hood Marketing Solutions Brings Home Bronze Atlanta Marketer of the Year Award
ATLANTA – Hood Marketing Solutions, a full-service advertising agency with a reputation for results-driven marketing that builds brand and generates sales, is proud to announce their win of the bronze 2005 Atlanta Marketer of the Year (AMY) Award for Best Integrated Marketing Campaign.
Hood’s winning entry is part of a brand relaunch initiative for the non-profit job-seekers website, OpportunityKnocks.org. In conjunction with the website relaunch, it consisted of a four-part direct mail campaign, door hanger giveaways, an online banner ad campaign, and print ads featured in national nonprofit publications. The campaign appeared in the seven markets with the highest number of nonprofit organizations: Atlanta, Chicago, Houston, Los Angeles, New York, San Francisco and Washington, D.C.
The campaign theme, “Right People,” features photos of candidates who might be considered less than ideal, versus quotes that reveal how they described themselves in their resumes.
Criteria for winning an AMY Award are: precisely defined goals, brilliant strategic insight, exceptional execution and relevant measurement systems.
Hood Marketing Solutions Selected for CardioMEMS, Inc. Branding and Product Launch Initiatives
ATLANTA- Hood Marketing Solutions, a full-service advertising agency with a strong specialty in health sciences and results-driven marketing that builds brand and generates sales, has been selected by CardioMEMS, Inc. to assist the company with branding activities as well as launch activities for the EndoSure Wireless AAA Pressure Measurement System.
CardioMEMS is a medical device company that uses Microelectromechanical Systems (MEMS) technology to create devices for the diagnosis and management of serious diseases.
The EndoSure Wireless AAA Pressure Sensor – an exciting breakthrough in medicine – is the first in a family of Implantable Wireless Pressure Sensors (IWPS). Abdominal aortic aneurysms (AAA) are the so-called "silent killer" of more than 15,000 Americans per year, mostly men over 55. Even after an aneurysm is diagnosed and repaired with a stent-graft, repressurization of the aneurysm sac and possible fatal rupture remain a risk. Patients currently undergo six-month post-op CT scans, and then annual CT scans for life. These tests are expensive, time-consuming and a strain on the patient’s kidneys.
The EndoSure Sensor will be used by physicians intraoperatively to measure pressure within the sac and may ultimately aid in identifying endoleaks during long-term surveillance. The EndoSure Sensor is currently under clinical study and not currently available for sale in the U.S., although approval and release are expected in 2005.
"On our first project with Hood Marketing Solutions, they rapidly executed the creative and displayed a strategic understanding of the product and market. That creative energy and outstanding service quickly convinced us that Hood was the ideal partner to support our aggressive sales focus and take CardioMEMS to the next level in branding,” said Kevin Corcoran, Vice President, Sales and Marketing, CardioMEMS.
“It is a thrill to be able to work with CardioMEMS on this exciting technology which has the potential to save lives and improve quality of care,” said Lynn Hood, President, Hood Marketing Solutions. “The ability to assist in physician and consumer acceptance of revolutionary healthcare innovations is the reason we love working in the health sciences arena.”
About CardioMEMS, Inc.
CardioMEMS, Inc. is located in Atlanta, GA and is privately held. More information about CardioMEMS, Inc. can be found at www.cardiomems.com.
Hood Marketing Solutions Launches New Ad Campaign for Ogletree Deakins
ATLANTA – Hood Marketing Solutions, a full-service advertising agency with a reputation for results-driven marketing that builds brand and generates sales, has completed a new national ad campaign for Ogletree Deakins, one of the largest labor and employment law firms in the U.S.
The campaign establishes a unified brand that reflects the focus of Ogletree Deakins on providing the highest quality service and support to its clients. The ad campaign features attorneys in unusual work situations – in a bucket truck, on an assembly line, operating a forklift – with the headline “Ogletree Deakins On the Job” and the tagline “Employers & Lawyers, Working Together.” The campaign is running in national publications as well as local business publications in the 24 cities where the firm has offices.
“Hood Marketing brought us fresh ideas that supported our brand and corporate philosophy,” said Joseph Beachboard, a shareholder with Ogletree Deakins, who chairs the firm’s client service committee. “We are very pleased with the new campaign and look forward to the support this campaign will give to our overall market positioning.”
“It’s a pleasure working with a law firm like Ogletree Deakins that dispels any notion of truth behind all of those lawyer jokes,” said Lynn Hood, president of Hood Marketing Solutions. “These new ads have a touch of humor that will help to differentiate the firm and support its very strong emphasis on putting clients first.”
About Ogletree Deakins
Ogletree Deakins is among the nation’s largest and most respected labor and employment law firms. With lawyers strategically located in 24 offices across the country, Ogletree Deakins represents over half of the Fortune 50 companies. As advocates for management, the firm has a national reputation for legal excellence and responsive client service. Ogletree Deakins' labor and employment practice is complemented and supported by related practice groups in the areas of business immigration, litigation, employee benefits, environmental law, mine safety, occupational safety and health, and construction law.
Hood Marketing Solutions Helps Launch Sollage Pain Solutions
ATLANTA – Hood Marketing Solutions, a full-service advertising agency with a strong specialty in the health sciences field, is working with Sollage Pain Solutions, LLC, a new company focused on an innovative approach to alleviating chronic pain.
In addition to helping the company develop its name, logo and positioning, Hood Marketing is creating informational materials for physicians and patients. “This is one of the most comprehensive projects we’re involved with – as well as one of the most rewarding,” said Lynn Hood, President of Hood Marketing Solutions. “With chronic pain affecting more people every year, it’s incredibly gratifying to support a new treatment approach that offers so many people so much hope.”
Sollage has developed a new treatment path that combines two proven approaches to achieve an exponential level of relief that far exceeds the results of a single method. Called “ElectroChem,” the Sollage approach combines chemical injections with bioelectric treatments delivered to the pain site.
The American Academy of Pain Management estimates that 50 million Americans live with chronic pain caused by disease, disorder or accident, and an additional 25 million people suffer acute pain resulting from surgery or accident.
Ron Bush, Chief Operations Officer of Sollage Pain Solutions, LLC, had this to say about the new partnership: “The decision to partner with Hood Marketing was an easy one. Sollage Pain Solutions requires the highest quality creative work for its branding strategy, and Hood Marketing has more than exceeded all of our admittedly high expectations. We anticipate this to be a very strong and successful long-term relationship.”
